With the thriving importance of customer experience, CRM software has become an important tool for businesses of every size and industry to develop customer-driven strategies. Despite there being a variety of ready-to-use solutions available in the market, some companies just do not have enough. This blog will explore custom CRM development opportunities and learn how they benefit your business.

What is CRM?

A customer relationship management system (CRM) is software that helps businesses store and monitor all of their customer data in a single place, analyze it, and make meaningful decisions. If your business communicates with customers in any way, a CRM system can be an invaluable asset. It's specifically helpful for companies with thriving customer bases or complex sales procedures.

CRM Key Features

1. Contact management: CRM software can store and organize all customer information in a single place, including contact details, purchase history, communication records, and other important data.
2. Sales tracking: With the help of CRM software, organizations can easily monitor leads as they progress through the sales funnel and manage opportunities.
3. Task management: Organisations can track the team's activity, set reminders and alerts, organize tasks into projects, develop and assign tasks, and indicate deadlines and priorities.
4. Email marketing: Develop email campaigns, automate email sequences as well as segment your contacts based on your customer behavior, demographics, or interests to send highly tailored emails.
5. Customer support: Organizations can track service requests and communication history and provide functionality like self-service portals.
6. Reporting and analytics: Companies can generate reports and gain insights into customer interactions, sales capacity, and marketing effectiveness.
7. Document management: One can safely store and manage documents, enable convenient sharing and collaboration, set permissions, and keep version control.
8. Automation: With the help of CRM software, companies can generate documents automatically based on specific sales procedure triggers, such as closing a deal or winning a new lead, and populate documents automatically with customer data stored in your CRM system.

Why Choose Custom Software?

CRMs can have various specializations. There are always several options available, so let's explore the main types of CRM software.

Ready-to-use CRMs

Readily available CRMs are built by a third party and are available upon subscription. The subscription cost depends upon the number of users and the subscription plan. 

Some examples of ready-to-use CRMs are Salesforce Sales Cloud, Zoho CRM, Zendesk Sell, and Creatio CRM.

Customized CRM

Customized CRMs are in between ready-made and custom solutions as they offer more freedom for adjustments but have the same disadvantages as other third-party software.

Custom CRM development

Creating your own CRM stands comes with a tailored design and no subscription fees. It can offer the required security level and unquestioning regulatory compliance. Moreover, custom CRM:

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1. It offers all necessary functions in line with your workflows and provides compatibility with the diverse systems you already use.
2. It is a scalable as well as flexible solution that may meet your unique business requirements most precisely.
3. Its creation takes more time and money as compared to ready-to-use software.
4. One can add users without extra expenses and offer the exact level of data security you require.
5. Custom CRM development needs extra maintenance and support, as you are mainly responsible for the product.

Benefits of custom CRM development:

• Customization and tailored workflows.
• Serving unique sales models.
• Personalized customer experience.
• Unlimited users.
• Better data management.
• Improved data security.

Custom CRM drawbacks:

• High upfront cost.
• May require a long time to build.
• Software maintenance and technical support is your responsibility.
• May lack documentation and staff training materials.

Custom CRM may be a good option if your business requires domain-specific software and has unique procedures. Still, it needs careful planning and cautious requirements. Only then it can bring improved customization, security, and better data management.

If you are looking to build a custom CRM development company, Code Garage Tech is ready to help. Contact us now!